Growing Tree

growing tree logo design
growing tree street sign design
growing tree street sign mockup
growing tree vinyl magnet design
growing tree vinyl magnet mockup
sketches of the growing tree logo
notes from the growing tree briefing

Project information

  • Category: Logo Design
  • Client: Growing Tree Academy
  • Project date: November 2024

Content

During this project I was in my Advanced Communication Design class. My classmates and I were tasked with creating a new logo concept for a local pre-school. The pre-school in question is called The Growing Tree Academy and the entire class worked alongside owners; Sandy, Ashleigh, and Jeffery Sumner. Since they wanted elements of Christianity and some earthly vibes in the design.

I worked with Christian symbols such as a cross and Ichthys (the fish symbol) in illustrator to create both a logo as well as a street sign and vinyl car magnet. What resulted was a winning design out of 6 potential choices. The design itself included a predominantly cool color scheme with blue and green as well as some touches of yellow, with a rounded typeface to complement the childlike vibes of a pre-school. The logo itself is a tree with Christian symbolism, the trunk is a brown cross and the leaves are meant to be childrens painted handprints, as for the Ichthys is seen as two abstract children beneath the tree.

Being a Christian myself gave me the confidence of understanding the clients needs and producing one of my best works for a real client. Despite facing strong competition and even my own girlfriend, I remained calm and confident.